“I don’t believe in e-mail. I’m an old-fashioned girl. I prefer calling and hanging up.” — Sarah Jessica Parker.
The above quotation carries a little bit of resonance these days, despite being quite unheard of in this ultra-modern era. As social media and other online avenues continue to dominate the marketing industry, some have already wondered if using e-mail to promote products or services is no longer appealing to consumers.
However, e-mail marketing can still be proven to be effective when it is done correctly. Here are some factors that may interest you in continuing to rely on e-mail to deliver your business pitch:
1. Massive exposure
E-mail is still regarded as the key method of online communication. According to Statista, it is projected that there will be around 4.6 billion email users around the world by the end of 2025. Today, almost everyone, from baby boomers to millennials (well, except for Sarah Jessica Parker) has an e-mail account, with 95% of them using it on a daily basis. With smart and mobile devices in their hands, e-mail is becoming more accessible than ever. With the right strategy, you can absolutely penetrate various demographics and secure lots of potential customers.
2. Customisable contents
There is a considerable amount of consumer data that you can use as guidance to generate tailored and informative e-mails for your target audience. By sending messages that are relevant to their personal preferences and recent online purchases, they would be more encouraged to engage with your business. Not only that, by adding some personal and human touch to your substances, it will create some kind of trust towards your organisation, which eventually leads to successful transactions.
3. Simply quantifiable
With e-mail marketing, it is totally easy for you to gain valuable statistics that can indicate the effectiveness level of your publicity campaign. You will get unlimited access to some crucial information, such as bounce rates, click-to-deliver rates, delivery rates, open rates, and subscriber retention rates. From there, you can analyse consumers’ behaviours and responses, and use them to improve or adjust your promotional e-mails. As a result, more customers would be drawn into your business.
4. Highly economical
Get ready for the best part: one study estimates that every $1 spent on e-mail marketing results in $40 worth of revenue! Such a return on investment (ROI) should not come to you as a surprise, considering you would not have to spend a huge chunk of your budget on printing, postage, advertising space, or even material distribution. Plus, using e-mail to publicise your products requires very little maintenance. Subsequently, you will have more monetary allocations for other aspects of your operations, which, for small business owners, can be very much needed.
Believe it or not, e-mail marketing still has a place amidst the ever-changing digitalization around us at the moment. With the right approach and direction, you can definitely use e-mail to your advantage in propelling your business growth sooner or later.
Need a helping hand to get started on e-mail marketing? Your first step begins by getting in touch with us at +60 11 5625 3291 or drop us an email at info@cerebellar.my
Let us help you enhance your marketing strategies.
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