Many marketers in the digital marketing industry would speak of SEO (Search Engine Optimisation) when talking about optimising keyword searches to boost your business visibility online. As you will come to realise, SEO is one of the ways to gain traffic for your website, social media channels or just about any platform you have created digitally.
SEO writing is the practice of engineering content that helps improve your Google ranking. Ranking on Google is the most cost-effective way to organically engage your intended audience and establish your brand awareness among readers who visit your content. More visitors mean more readers, which can also lead to more sales.
Standing from the outside, many processes of SEO Writing might seem confusing and hard to understand. In this article, we will break down the techniques that SEO writers do behind the scenes.
Here are 5 ways to write effective SEO content that ranks.
#1 Study Keywords
The basic concept of keyword research is the study of the highest volume keywords that are searched by users in sentences or questions when inserting them into the search engine. It is important to know these keywords because they are the key to driving the most attention and traffic to your website or online social platforms. For starters, Google AdWords’ Keyword Planner can guide you through a step-by-step process of setting up a campaign. By incorporating highly searched keywords into your SEO writing, it can help you boost your opportunity of being heard.
#2 Think Like A Search User
The best way to design your copy to improve SEO performance is to put yourself into the position of a search user. If you were to find the best restaurants in town, what are some possible keywords you would type in order to begin your search online? When you scroll through the aisle of results that pop up for your search, what are some meta descriptions under the head title that make you want to click in to know more? It is always best to think like a search user as it will most likely place your SEO rankings at the top if your meta description is what a potential user would want to know as it sets you apart from your competitors who don’t take the time to go into their shoes.
#3 Read All That You Can
It is good practice to keep yourself informed about the current and latest trends, news, or situations that may help aid your writing copy to be up-to-date with recent languages and keywords. As you read more about the hype and trends that surround your specific industry, you get the advantage of crafting a copy that matches what current users are seeking at the given moment. This will dramatically increase your likelihood of appearing in your potential reader’s zone of interest.
#4 Build Credibility By Research And Fact-Checking
The topic of interest that you are writing about needs to have substantial findings that back up what you write about regarding the subject at hand. By fact-checking your information, this would help readers build trust in one article you have written and therefore, may even subscribe to your channel or website just to get updated from credible sources such as yourself. It may take a longer time to produce a good, credible copy than if you were just simply writing one, but the pay-off is worth all the time and research you have done to substantiate your credibility.
#5 Get To The Point
It might be a habit to write a copy that is as long as a novel to bring your readers into a long-winded story about strawberries. This is not advisable, as your readers appreciate your message more if you go straight down to the point of your message. Don’t simply stuff keywords that are not suitable for the copy just because you want the article to pop up in front of your reader. It will make your readers feel that you are merely adding in keywords for the sake of it, but not for their benefit. Use keywords in the appropriate sentences, and don’t add fillers to make your readers go into a corn maze. Your readers will thank you!
In fact, if you need a little help with your SEO content, then look no further! The content writing team at Cerebellar is both skilled and experienced in generating SEO content that will help improve your Google ranking. To have a clearer picture of our teams’ talents and skills, then feel free to reach out to us at +60 11 5625 3291 or drop us an email at info@cerebellar.my. We’d love to hear from you!
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