When you search for your business on Google, you need to make sure that your website and business are on the first 2 pages of your Google search. There are many factors to how you can ensure that your business ranks on Google, but one of the most important factors is the content that you put out on Google about your business.
Putting out SEO content also known as Search Engine Optimization is one of the largest factors in determining if your content ranks in Google as using specific keywords related to your business can increase the chances that your content ranks in Google. Other than just SEO content, there are other factors that can help your content rank in Google, which is why determining your Content Writing Strategy is very important.
Some of the factors that help your content rank in Google are:
Submit A Sitemap
A sitemap is a file where you provide information on pictures and videos on your website and the relationships between them. By having a sitemap, Google might take your pictures or videos that are on your website and use them in searches, which would increase the viewership of your content. This also helps your business as you have content that ranks on Google on your website.
Make Your Content Mobile Friendly
Making your content mobile-friendly is also a very important part to ensure that your content ranks in Google. Google heavily favours websites that are mobile-friendly, so you need to make sure that your website and the content on it are easily accessible to mobile users. By doing this, your content will rank on Google as it can be easily accessed by mobile users.
Create Descriptive Title Tags
Creating descriptive tag titles for your content is also another important factor that can help your content rank in Google. The title tag that you use tells users and search engines on the topic of your content and what it is about, which is why it’s important to make sure that your title tags are descriptive. You can also include keywords in your title to attract more users to your content and help your content rank in Google.
Use Headers In Your Descriptions
Using headers in your content will help users get a better understanding of what your content is about, and it will also help search engines determine the topics that your content covers. This helps your content rank in Google as there is a better understanding of what topic your content is geared towards. Other than that, using headers in your content is also a great way of showing the structure of your content, and it makes it easier for you to emphasise your points.
Add Links To Your Content
Having links on your website helps tremendously in improving your content rank in Google. You can include links to other websites or even links to different content on your website. This helps users get more information when they are reading the content on your website. It also allows search engines to place your content in multiple searches, as different information or additional information can be acquired from the content on your website. You also need to make sure that the text that you add links to are descriptive, so users know what type of content they are going to get.
Incorporate Trends Into Your Content
You should also incorporate trends into your content as it increases the chances of users clicking on it in search engines as that certain topic might be trending. You should also add your own perspective on topics as it gives users a different look at the trending topic and not what they can find from other websites.
Use Keywords Carefully
Once you have determined your topic, you need to use keywords that are related to your topic, as it can help with your content ranking higher in search engines and Google. You also have to ensure that these keywords are used naturally, so it does not seem out of place, and it makes your content look more organized.
Creating content that ranks in Google is very important for your business, and it isn’t even that hard to do. You just have to ensure that you have the correct content writing strategy for your business and ensure that you follow that strategy. You also have to consider all the factors that help your content rank in Google and try to adjust your content writing strategy to those factors.
If you are new to content writing, there are many content writing services and website copywriting services that you can outsource to ensure that your business’s content is being done by professionals who have experience in the field. If you choose to outsource content writing services and website copywriting services, they can also give you feedback on your content writing strategy and give you feedback on how they can improve the content on your website and how they can help ensure your content ranks in Google.
In fact, there are many options for you in Malaysia, for website copywriting that you can contact to ensure the content that your business puts out helps increase the viewership of your business and company such as Cerebellar!
If you’d like more information on our services or schedule a quick chat, do reach us at +60 11 5625 3291 or drop us an email at info@cerebellar.my. We’d love to hear from you!
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