Despite businesses severely experiencing losses due to the effects of this ever-lasting worldwide pandemic, content writing still remains the most sought-after method for these businesses to market their content. Written content reigns supreme, where these businesses work around the clock coming up with different content writing strategies to attract new customers and hold the attention of existing ones. As such, content marketing will prove to be a defining factor in the success of a business moving into 2021. With that in mind, here is a list of content writing trends you should keep an eye on in 2021.
Meticulous Keyword research
This is an important facet of Search Engine Optimisation (SEO), where writers include specific keywords that help boost a website’s ranking on search engines like Google, which in turn contributes to an increase in viewership. Many SEO content services as well as website copywriting services here in Malaysia, prioritize keyword research to understand what is trending and what is not that can be incorporated in their written content. Nevertheless, experts say it’s best to have a good mix of both words that are trending and also evergreen. These keywords should be carefully added into a businesses’ written content where the readers get a better idea of what your business is all about. This way you get to hone in on your target market and maximize the overall clicks you get on your website. Relevant keywords are only worth targeting when they invoke a higher search volume, a point all content marketing teams and or services in Kuala Lumpur should keep in mind.
Video scripting and transcription
While written content is still the most reliable method of marketing content, videos are coming in at a close second. Video sharing platforms like YouTube and TikTok are increasing in popularity by the day, where millions are videos gain traction, unlike any other marketing medium. Content writers must pounce on this golden opportunity and focus their skill set towards transcribing as well as scripting these videos. A big portion of written content on blogs or social media platforms is aimed at promoting or marketing a businesses’ video content. This is something many outsourced content writing services are picking up nowadays to help businesses save time and lessen their own workload. Good work in scripting and transcribing video content is a window to hooking in many clients who are in desperate need of this type of service.
Embracing Artificial Intelligence (AI)
Just like the many other fields out there, AI seems to be applied in content writing now more than ever. Content writers benefit from the use of AI technology when automated proofreading tools are concerned. Tools like Grammarly and Wordsmith, just to name a few, use AI to help writers produce content of higher quality for their audience. It contributes to a significant reduction in time spent on proofreading, where these tools do it for you instead of having to manually go through the written content endlessly, trying to weed out any grammatical errors. Thus, these tools are being used at the moment by both website copywriting and content writing services in Malaysia to great effect, in which clients receive quality output in shorter amounts of time.
Brand Authority
Audiences today want content they can connect to, where they hope to build a personal relationship with these businesses. Well-written content has to be complemented with one of the fastest rising trends in 2021 which is by placing importance on showcasing brand authority. This new trend looks to be essential to many businesses that are keen on attracting and retaining their audience. Normally, written content surrounding a single representative of the business will help reflect the business’s goals and views. This individual based on the countless blog posts available to read online usually consists of the company’s founder or even CEO. These high-level individuals provide the perfect candidate as authoritative voices to help you market your content. It stands out as trusted information when content comes from these faces of your business. Now, audiences can relate to these voices that are the representatives of the written content you wish to relay, which can go a long way in guaranteeing their wholehearted loyalty to your business.
Conclusion
2021 is an exciting time for content and SEO writing services as well as website copywriting services with an abundance of trends to jump on. By capitalising on these trends, they can see their written content soar in exposure, which will help boost a company’s overall business prospects. Marketing teams have to be on their toes to anticipate new trends that may emerge as the year plays on, while also being capable of adapting their written content to keep up with these trends. Content marketing in Malaysia has never seen better days, and it’s just getting started!
In need of a helping hand to produce content for your business? Then get in touch with our consultants today at +60 11 5623 3291 or email us at info@cerebellar.my to have a better insight into how our team of writers can help you.
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