We’re confident that the majority of you have heard about Clubhouse. The audio-only social media app that is known for its unconstrained conversations exploded in popularity earlier this year — reaching roughly 8 million downloads by mid-February, despite its invite-only status.
Even with its limited enrollment, the app that is a synergy between call-in radio, live-streaming podcast, and a professional virtual conference, has immense potential to be a goldmine for marketers.
So, don’t disregard Clubhouse just yet, because here’s why you should keep this audio-based new platform on your radar:
#1 Helps Build Trust And Community
Last year, the marketing landscape saw that consumers favour companies with authentic and trustworthy messaging over big-name companies with decades of brand loyalty. The shift is highly likely to continue throughout 2021 as customers have an increasing need to be certain that brands share similar values as them, especially during times of financial uncertainty. This is where Clubhouse can be advantageous for marketers.
The idea of creating a live, unfiltered, and unscripted Room that centres around your brand or the industry is anxiety-inducing. However, it serves as an opportunity for marketers to emphasise on genuineness and integrity amongst their consumers, and nurture a community that thrives on openness and honesty.
Brands that use Clubhouse can earn credibility by discussing relevant topics with experts, key figures or influencers. What’s even more advantageous is that this opportunity enables brands to earn customers’ trust as marketers or company representatives made themselves available to listen and communicate candidly with their consumers.
#2 A Rich Melting Pot For Ideas
Real talk: Coming up with, let alone conceptualising, engaging content can leave us in a pickle. But, thanks to Clubhouses’ broad and rich hosted conversation topics, marketers are literally spoiled with ideas.
Clubhouse has the power to connect you with all walks of life with interesting backgrounds. This has enabled marketers, content creators, entrepreneurs to bounce ideas of one another, and obtain perspectives as well as insights. How does this benefit marketers?
These invaluable data will give you ideas on how to enhance your marketing strategies or even inspire you to create your next viral content. Whether it is a reference to pop culture, an interesting fact or titbit, it doesn’t diminish the fact that speaking with fellow marketers or content creators from all corners of the globe will help get your creative juices flowing.
#3 Networking Without Any Hassle
While LinkedIn is slowly losing popularity due to its spam tendency, paired with an increase of opportunity pitches via InMail, Clubhouse, on the other hand, offers a hassle-free networking opportunity for marketers.
On Clubhouse, you can join rooms with hundreds, and even thousands of audiences — all of whom entered the room for the same person; to listen. What’s even more terrific is that the majority of these participants are open to networking, and chatting more, especially when you have common interest. That’s not even the best part.
Once rapport has been established, it’ll be a lot easier for you to connect on their social media or professional platforms, and gradually build a relationship, and business opportunities.
So, rather than shoving your business proposals down their throats, you’ll actually be encouraged to first build a meaningful (and even lasting) connection, which will help you understand your clients or potential partners better.
#4 Creating New Marketing Trends
The Covid-19 pandemic has proven that audiences are demanding for more audio-based content. As those who were stuck at home turned to webinars and virtual events to fill their time, many of us eventually dealt with screen fatigue.
Enter Clubhouse.
Too much screen time can be mentally draining. That is why consumers have slowly turned to podcasts and camera-free webinars. Now, these audiences can potentially be your next target market as what’s appealing about Clubhouse is that it offers audiences a camera-free experience, while creating a more meaningful relationship between audiences, and the moderator.
With the right strategy, your brand can be at the forefront of the latest marketing trend that focuses on audio-based content or even Clubhouse influencers, subsequently building a strong online presence, with communities that help facilitate effective digital event strategies.
At the end of the day, Clubhouse’s audio-only feature can help brands meet, as well as build an engaged community of loyal consumers, and audiences on an interactive, authentic, and live platform. This in turn, will not only increase your brand awareness, but will strengthen your branding, and reaffirm that your brand is authentic, and cares for its consumers. If you’re sold on the idea, then it’s important for you to know how to navigate through the platform like a professional.
But, above all, do remember to stay humble and attentive as let’s be reminded, it takes years to build a reputation, and a single wrong word use can kill your brand in a blink of an eye.
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