E-commerce sites are popping up like mushrooms, and as of February 2020, there are 24 million active e-commerce sites on the internet. This is where Search Engine Optimization (SEO) comes in. This complex yet essential system is necessary if you’re looking to connect your brand to prospective customers or to improve your business visibility. In fact, you’ve probably heard of SEO or read about it. So, here’s a rundown on how SEO can benefit your business:
#1 SEO Helps to Build Credibility
SEO helps in making sure that search results are not manipulated and fair, thereby instilling a sense of confidence among users by connecting them to sites that meets their searched criteria. To top it all off, users are typically interested in the top 3 search results, which is why businesses are gunning to improve their Google ranking because a high ranking signals credibility. Once credibility is established, users are more likely to convert into customers and eventually repeat buyers.
#2 SEO Produces User-Friendly Websites
Customers love user-friendly websites, especially when businesses provide them with a seamless and efficient way of navigating through the website by referencing popular keywords to buck up their SEO game. A well-structured and clean website is more likely to encourage users to view your website longer, which will help in decreasing bounce rates while increasing page views. Here’s a bonus point: an on-page SEO will keep your customers happy as it feeds customers with high quality and relevant information at their fingertips.
#3 SEO Impacts the Buying Cycle
Ask any customers, and they will surely say that they do their research before making any purchase. A well-strategised SEO tactic can be a game changer for your business, especially when it proves to be effective in conveying your messages to prospective customers. By using SEO to inform prospective customers of your latest products or promotions or to increase visibility, it will impact your buying cycle positively. Think of it this way: your business has answers to the questions that your prospective customers have, and SEO will help bridge the gap.
#4 SEO Bypasses Competition
How many competitors can your list down at the top of your head? Having a single competitor can be tough on your business, so imagine hundreds or thousands more. One of the best ways to stand out is to inject SEO into your marketing mix. By including SEO in your marketing plan, you will bypass your competitions to gain new customers. In fact, SEO will make your marketing goals that much easier to achieve as they can help connect your brand to your targeted audiences with a quick search click.
#5 SEO Offers Better Conversion Rate
Websites that are easy to read and navigate have a higher chance of holding user’s attention. In fact, these users also have a high possibility of becoming your loyal customers, subscribers and returning visitors. So, you better make it a point to make sure that your website is SEO-optimised because it will help your website to load faster, easier to read and makes sure that it is properly displayed in all types of gadgets.
#6 SEO Scales Back Advertising Costs
How much do you spend on advertising per month? Thanks to the Covid-19 pandemic, a lot of businesses are looking at cost reduction to stay afloat. Organic SEO does not involve any paid advertising, and thereby, freeing you from any pay per click costs. An effective SEO strategy requires an expert who is familiar with website coding and Google algorithms. So, the only costs you will expect to incur to include SEO in your marketing plan is hiring a SEO agency or an outsourcing agency that offers SEO services.
Taking into account that SEO has the power to pull in quality traffic, businesses that are looking to grow their business or widen their reach should seriously invest in SEO. So, if you are looking for a taste as to what SEO has to offer, then get in touch today and let our marketing experts blow you away with their extensive knowledge on SEO and how it will benefit your business.
For more tips and articles, check out our Facebook page and our Instagram page.
